website design

How to Turn Around the Fortunes of an Ailing Website


No website owner wants to experience that feeling of realizing that your user base is drying up. All is not lost, though! With these simple tips, you can reverse the fortunes of your website.

1. Invest in SEO

The majority of traffic on the internet today is being generated by search engines. When we want to find something online, we don’t think twice about heading to our preferred search engine and using it to guide us to relevant content. In fact, without search engines, using the internet would be considerably more challenging.

However, search engines are only a piece of the puzzle. In order for a website to be easy to find through search engines and, therefore, able to generate the most traffic, it needs to invest in search engine optimization (SEO). A high SEO score means that your website will be ranked higher in search results listings for relevant terms. You will then be able to bring in decent traffic from searches.

2. Try a Redesign

Every now and then, it is a good idea to analyze your website’s design and layout and look for some ways of improving them. Giving your website a facelift is an excellent way to turn around ailing fortunes. The only thing you have to be careful of is that you don’t put off existing users. If you alienate your existing fan base, it becomes that much harder to keep raising your profile.

You should undertake any changes in stages if possible. If you have enough users, consider instituting a beta program so they can preview your redesign before it goes live.

3. Refocus Your Content

One of the most common reasons that websites start to lose traffic and become stale is that they lose their focus content-wise. You should decide from the very beginning what sort of content you will cover on your website. Some people will want to stick to a single subject or niche, while others will prefer a broader approach.

It is up to you how broad you want to go with the subject matter you cover. Just make sure that you are able to produce worthwhile content on all of the subjects you choose. Take a look at for an example of a website that covers multiple sections equally well.

4. Form Partnerships

Forming partnerships with other websites means that you can work with other people for your mutual benefit. This is a very powerful concept in business, and it can be a key part of turning around the fortunes of a website. Obviously, it will make the most sense to partner with websites that are similar to your own, but there are also advantages to branching out.

For any given subject, there are usually several other subjects that fans of that subject will enjoy. As well as looking for websites who operate in the same genre/subject areas as your own, you should also think about what similar subjects might appeal to the same audience.

It is very disheartening when a website begins struggling to bring in new traffic and interest. However, as long as you don’t give up and are willing to try anything to save your website, you can overcome even the most dramatic decline in fortunes.


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