Blogging is an amazing activity. It nurtures your creativity and allows you to express your thoughts. If written well, it also brings delight to its readers. Blogging is also a great way to showcase yourself as a thought leader in your space. It provides unique views about topics that cover your area of expertise. Having said that, not everyone with a blog is a good blogger. Here are some simple tips to be a top class blogger:
1. Choose Your Niche and be a Consistent Blogger
You may love to write about the world in general or specifically share your food or travel experience. The idea is to ensure that you choose an area of expertise that allows you to share your views. You can also pick up a style of writing that separates you from others. It may be your crazy sense of humor or wry sense of sarcasm or articulation of complex topics. Choose what makes you different from any other blogger, who may write about a similar topic.
2. Choose the Right Platform
Once you decide your niche, it is time to go online and share your words with the world. Blogger and WordPress are among the most popular platforms in the world. Both of them offers a set of different benefits. As a blogger, who has been using both of these for the last few years, I would hand it down to WordPress any day. Even for those without coding knowledge, it allows amazing plug-n-play customization. It also offers plugins to help your blog rank better in search engine. This results in getting your content out to those searching for it.
3. Design to Appeal
Looks matter. Yes they do. Your blog’s style and design is the first impression that will stick to anyone, who visits for the first time. High quality, eye-catching images can be a great way to capture a visitor’s attention until they can get to your content. Also, ensure you un-design to remove the clutter. This gives the right direction to the visitors on where they need to click next. The only word of caution is to ensure that you compress the image file size. Else, it will hamper your page’s load time.
4. SEO Your Content
A neat and simple trick to get your blog ticking is to write content that people are already looking for. Google has a neat tool that tracks search trends for various topics. You can simply go to trends to check out the topics that a large number of people have looked up recently. What is even better is, you can choose your topic (for example Scuba Diving) and find out how many people have searched for it over the years. Using the term in various parts of your blog can give a push to your blog’s ranking on Google.
5. Be Cued in on Social
The right measure of a successful blogger is the amount of people, who remember and come back to the blog for new reads. Because of a short attention span and the sheer volume of content available online, your blog may not be on the top of their minds always. So, use social media wisely to connect with them when they are active and get them to your blog. A single post may require multiple hooks and images, which can be posted on various social media. Some people recommend tweeting a new blog at least 8 times the day it is published and then slowly decrease the frequency over the week. So make sure you don’t repeat the same dialog across media and each has a different content that appeals its audience.
Blogging requires patience and persistence. Be sure to regularly publish your blog, thank your well -wishers, answer queries and be patient with anyone, who may not agree with your views. More than anything, always think of your visitors – people, who take time out to read your blog. Respect them and provide them with the content that is original and well-written. Pay attention to the little things of keeping your blog error-free, up and running. And last but not the least, be sure to enter your blog into competitions and awards in its categories. The minor wins can make you feel amazing and validate your vision as a blogger. Let’s get started!