When it’s time to market a dental practice, it isn’t just what’s being offered that matters. It’s also how patients perceive the offer.
Dental practice owners need to consider what impression their office is giving off. Are there opportunities being missed that could enhance the care provided?
The good news, there are steps that can be taken to elevate the patient experience and provide a powerful impact on how patients view the dental practice in question.
Streamline the Process
While a dental office may provide adequate dental cleaning services, just as important is making sure the experience is entirely hassle-free. It’s a good idea to ensure the patient process is streamlined from the time they enter the office until the time they leave.
This includes ensuring patients know what information is needed ahead of time, and that they understand the policies and accepted insurance. It’s also a good idea to implement helpful equipment, such as a laptop workstation cart.
The more streamlined the process is, the better the experience patients are going to have.
Get to Know Patient Expectations
The primary concern a dentist has is the care for their patient’s oral health. Unfortunately, not all dentists share these priorities.
Understanding a patient’s concerns and goals is a crucial part of managing expectations and ensuring a positive patient experience is had. Take time each year to discuss overall oral health goals and smile goals with each patient.
Doing this allows a dentist to tailor the care provided to the needs of the patients and anticipate the add on or the cosmetic services needed. All this is achieved without seeming too “salesy.”
Set the Tone
Once a dentist understands the expectations of their patients, they are going to be better able to anticipate their needs on a practice-level. If the dentist has a practice that’s mainly focused on family dentistry, it’s a good idea to design a fun and a kid-friendly waiting space.
If most patients are interested in cosmetic dentistry services, find ways to create a more spa-like atmosphere. Create a sense of pampering that these patients are going to appreciate.
Make a Great First Impression
Dentists that want to create a superior patient experience have to consider the first impression carefully. This includes everything from the appearance of the entryway, the comfort of the waiting area, and the friendliness of the staff.
Keep in mind, a first impression is made long before dental care is ever received. Make sure that an office and the entire dental staff are making the best impression possible on each patient served.
Provide a Tour of the Facility
It’s the little extras that can make a huge difference when it comes to receiving dental care. As a result, it’s up to the dentist and staff to ensure patients have the best experience possible.
If a patient feels valued, they are going to develop a better impression of the practice. A great way to do this is by providing patients with a tour of the facility.
Creating the Perfect Patient Experience
With the tips here, any dentist and dental office can create the perfect patient experience for every patient they serve. In the long run, it is going to ensure that patients are pleased with the services provided and that they look forward to coming back.