Important Factors to Consider for Success in E-Commerce


The traditional retail business, it is changing. Physical stores displaying products are fast disappearing. Once deemed as giants, these stores are starting to pack up and leave. The reason—the sudden boom of the e-commerce sector. Business owners started building their own digital brands with elaborate web design and have gained some success in the digital world, prompting traditional retail stores to take notice and establish their own presence online. But online success is not easy. There are steps to follow and rules to observe. Here are some important factors to consider for a successful foray in e-commerce.

1. Branding

Branding is not just about coming up with a name to call your company. Branding is so much more important because this is what your targeted customers will remember and identify with. To be successful in e-commerce, you have to decide what you want your brand to be for your customers and make sure you stick with this image in all your web design activities. Creating a successful brand can be as easy as having a good story behind it that rings true for your customers. Just be consistent.

2. SEO

Don’t ignore the importance of SEO. You may have heard some discouraging stories from other online business owners who have tried it, saying they saw no difference in revenues. Truth is, SEO is not a magic pill. It doesn’t produce instant results once you start using it. With enough time and proper management, you will eventually reap your needed results. Don’t forget to include mobile access as well. A majority of online consumers prefer to transact on their mobile devices. Constant monitoring and evolving is the key to SEO success.

3. Ensure a Great User Experience

Users who experience good thing on your site tend to return and do more business with you. In fact, they will probably recommend your site to their close friends who in turn will do even more business with you. Make sure your site is straightforward in what it wants to do for the customer with a simple, easy-to-understand web design. Nobody wants to deal with complex procedures when buying online. Keep everything simple and easy to find. Make paying even easier with lots of payment options.

4. Be Transparent and Somebody They Can Trust

Building trust online with customers who are not in front of you can be difficult. So make sure that your contact information is clearly visible on your site so that customers know who to contact and where to find you if they need to. Another important thing to consider is that your customers don’t have your products in front of them to examine and fiddle with. So be sure to have good descriptions on your page highlighting the product’s good points and advantages, with really good pictures and videos.

5. Use Every Platform Available to Boost Customer Engagement

Almost everybody we know is already on social media. This is a market that you need to tap. People on social media are captured markets. Get some good content marketing materials and personnel who can help you promote your site or business and make your presence felt on all social media platforms.  Get inside bot the big and small platforms because they will give you access to the segmented crowd who maybe just don’t want to be on the mainstream.

An elaborate web design isn’t the only ingredient you need to succeed. You have to address the above mentioned concerns. Then you’re good to launch a good advertising campaign and wait, until making it to the big leagues.


Marc Mazure is head of a team of highly skilled online marketers, web designers and developers at MLA web design London. Executing the highest standards in design, development & e-commerce solutions that are tailored to consumers’ needs. With years of experience in online marketing & web design, Marc offers a multitude of services with the very highest standards and principles.


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