Are you aware of the Google products required to start and run a successful blog? Blogging in web to succeed would require some essential backup products. Google plays a huge role to provide these backup products and services. Without these products, it becomes very difficult for a blogger to run a blog professionally and earn a good amount of money from it. So, if you want to make blogging your bread and butter, it’s important that you have a deep knowledge on the following Google products.
Blogger is a free tool offered by Google to share your texts, images and videos. Often, bloggers use Blogger as their platform to enter into the world of blogosphere. Users can customize their blogs through the various creative and unique templates provided by Google. Unlike WordPress, Blogger users publish their blogs in Google’s own server. The Google product is available in various languages as well. This blog publishing Google Service allows the users to own their domain completely free, without any charge.
2. Google AdWords
The main aim of every blogger, who starts a blog professionally is to earn money online. And, this is possible only when your blog starts gaining traffic. For gaining website traffic, it’s important that you choose your contents along with the focus keywords wisely and with intelligence. This helps to rank your blog higher in SEO. Google Adword is the Google product, which provides an overview of the competition and searches of the various keywords all over the world. It’s an online advertising service, which helps to compete to show ads to the users based on the keywords. It allows CPC (cost per click). PPC (Post per click), CPA (cost per acquisition), CPM (cost per mile), site targeted and re-targeted advertising.
3. Google Adsense
Another important Google product is the Google AdSense. It helps to publish target oriented image, video, interactive media or text advertisements, as desired in the blog. It helps in revenue generation on the basis of per-impression or per-click. There are various types of Adsense – Adsense meant for contents, searches and videos. Users need to get their site approved from Google Adsense. Then, they have to generate the Adsense code for their website. The Adsense code is then inserted into the website in proper places. Once done, the advertisements go live in the websites.
4. Google Analytics
5. Google Feedburner
Last but not the least, the Google product for the bloggers, looking to earn money is the Google Feedburner. The Feedburner helps to have a track of the subscribers of the blog. This typical Google service makes use of the APIs (application programming interfaces), which allows various software to properly interact with the blog.
These are the essential Google products, which if utilized properly by the bloggers will help to make their blogs successful. Apply these products and share your feedback with us here.