Google Products: Top 5 Essentials to Start a Blog

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Are you aware of the Google products required to start and run a successful blog? Blogging in web to succeed would require some essential backup products. Google plays a huge role to provide these backup products and services. Without these products, it becomes very difficult for a blogger to run a blog professionally and earn a good amount of money from it. So, if you want to make blogging your bread and butter, it’s important that you have a deep knowledge on the following Google products.

1. Blogger

Blogger is a free tool offered by Google to share your texts, images and videos. Often, bloggers use Blogger as their platform to enter into the world of blogosphere. Users can customize their blogs through the various creative and unique templates provided by Google. Unlike WordPress, Blogger users publish their blogs in Google’s own server. The Google product is available in various languages as well. This blog publishing Google Service allows the users to own their domain completely free, without any charge.

2. Google AdWords

The main aim of every blogger, who starts a blog professionally is to earn money online. And, this is possible only when your blog starts gaining traffic. For gaining website traffic, it’s important that you choose your contents along with the focus keywords wisely and with intelligence. This helps to rank your blog higher in SEO. Google Adword is the Google product, which provides an overview of the competition and searches of the various keywords all over the world. It’s an online advertising service, which helps to compete to show ads to the users based on the keywords. It allows CPC (cost per click). PPC (Post per click), CPA (cost per acquisition), CPM (cost per mile), site targeted and re-targeted advertising.

3. Google Adsense

Another important Google product is the Google AdSense. It helps to publish target oriented image, video, interactive media or text advertisements, as desired in the blog. It helps in revenue generation on the basis of per-impression or per-click. There are various types of Adsense – Adsense meant for contents, searches and videos. Users need to get their site approved from Google Adsense. Then, they have to generate the Adsense code for their website. The Adsense code is then inserted into the website in proper places. Once done, the advertisements go live in the websites.

4. Google Analytics

The premium analytic service offered by Google is Google Analytics. It provides a report of the website traffic. It has the feature to get integrated with Google AdWords. It helps the users to track the result based on the conversions and quality of the landing pages. Conversions or goals include lead generaton, downloading a file or sales. However, there’s some privacy issues with this Google Product. When anybody visits the website using Google Analytics with JavaScript being enabled in their browser, Google gets a track of the IP address of the user to locate the exact location of the user.

5. Google Feedburner

Last but not the least, the Google product for the bloggers, looking to earn money is the Google Feedburner. The Feedburner helps to have a track of the subscribers of the blog. This typical Google service makes use of the APIs (application programming interfaces), which allows various software to properly interact with the blog.

These are the essential Google products, which if utilized properly by the bloggers will help to make their blogs successful. Apply these products and share your feedback with us here.

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18 thoughts on “Google Products: Top 5 Essentials to Start a Blog

  1. With the help of all 5 points can make good powerful blog and most of the bloggers use all of them. The best part is totally free to use and can money online, but the last one feedburner did not try.. thanks for sharing !

  2. I have never used blogger s I have no clue how great it is as a resource. MY point of view Personally is that having one’s own branded domain beats any Free blogging platform hands down AND I also prefer WordPress as my blog editor resource.

    That said I absolutely love Google Analytics to keep an eye on how am doing with traffic. And I use Adwords for my Keyword research. Thanks for sharing

  3. I’ve never heard of feedburner or ad words. I’m going to have to check those out! Also, I don’t use blogger (I’m a wordpress girl), but how do the two compare?

  4. These are good products to have, I use wordpress instead of blogger but use the rest just fine but working on improving my blog traffic so i earn a bit more

  5. Good points and useful information for those starting out in blogdom. Since I have blogs on both Blogger and WP, I have used all that you mentioned. After all is said and done, we need to get that content out there and promote it too. Well done!

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