Social media is definitely the fastest evolving industries now-a-days. Be it an old idea or a technology takes a toll and modifies the social game completely by going absolutely viral. The social media and social media marketing have a huge influence on the various business houses as well. More than 2.5 billion people are active on social media these days. And, this number is growing at around 9 percent every year. The expense on social media advertising is also increasing day by day to around 1.5 times a year. Here are the latest social media trends for you, which is dominating the market this year.
1. Concept of Live Video
The co-founder and CEO of STN Digital, David Brickley has stated that to win over the race it’s absolutely essential to have a Facebook Live Strategy or Instagram Stories Strategy. Though, there are strides in the space of streaming, the concept of Live Video is ruling the world of social media marketing extensively.
2. One to One Conversation with Messaging Apps
The concept of getting in touch with the customers and consumers at a personal level is a huge trick. It is one of the prevailing social media trends this year, which is being followed on a huge scale across the various enterprises and business houses. Content management and bot development for each and every individual based on customer behavior are a bit difficult to handle and expensive as well. But, the effectiveness of the social messaging apps in terms of conversions is considerably very high.
3.”Reachapocalypse” Concept Ruling the Social Media Trends
“Pay to Play”, the new social media trend is taking the concept of digital marketing to storm. It’s true that social media organic reach has declined considerably. Users, when login Facebook, Twitter or Instagram, no longer finds the latest social feed. Instead, they get the content served by some algorithm. Jay Baer, the marketing author has termed this concept as “Reachapocalypse”. Thus, promoted posts, updates, tweets are the social media trends this year. These are the smart investments this year in the field of social media marketing since these are highly shareable, targeted and you can track the ROI easily based on the clicks and views on the particular promotion.
4. Employee Advocacy is Yet Another Term
Yes, you heard it right. Employers are paying their employees to use their social media actively these days. But, the motive behind this is to ensure that the employees are sharing the brand messages on their social media accounts. And, this concept is known as Employee Advocacy. This has got a huge reach and impact on the consumer reach and customer base.
5. A Journey of Virtual Reality and Augmented Reality
It’s true that there has been a lot of news about the VR/ AR journey. Pokémon Go has introduced people to the concept of Augmented Reality already. And, the mass appeal for it is undoubtedly noteworthy. There have been quite a number of VR sets as well. But, it hasn’t yet turned out to be a killer app. However, David Brickley says in a statement that this is definitely the future, which will grow to great heights.
Know the Impact of Social Media on SEO.
The various social media like Facebook, Snapchat, Twitter, Instagram and many more have definitely become a part and parcel of our daily lives. And, the social media trends discussed above are obvious with a lot more touch of innovation and creativity.