Search Engine Optimization is the analytical and technical procedure. It improves the website visibility in different search engines. It is abbreviated as SEO. It improves the quantity of traffic to the site through organic searches. It is supposed to be both art and science in nature. It increases the probability of finding a website. This converts website traffic to revenue generation. Here are the 5 basic SEO tips.
1. Features of SEO
SEO is an iterative process. It is dynamic. Better SEO gives rise to better search ranking. This, in turn, gives rise to more visitors to site. Thus, the site traffic increases to a huge extent.
2. Objective of Search Engine Optimization
SEO is done by the digital experts with just one objective. And, that is to increase the traffic of the website. Traffic neither means the referral traffic via social media or direct site click. It means the natural organic traffic. This increases via natural searches in search engines. With the increase in site traffic, the sales value increases. This, further increases the revenue generation.
3. Ranking Factors of SEO
SEO is determined by various ranking factors. These are code, content and social links. Code means the HTML and PHP coding used to design the website. Content involves quality material. It involves proper optimization of keywords and many more described here. And, social link means likes and shares via various social media.
4. SEO Tips
There are various tactics employed for proper search engine optimization. These are known as the SEO Tips. These include domain name strategies. The domain name must be selected properly. The next is the linking strategies. This involves both link building and link relevancy. Next one being proper optimization of keywords along with quality contents. Also, proper promotion of contents through various social media marketing strategy is essential.
5. Not Recommended for SEO
There are certain points not recommended in search engine optimization. These are sites with flashes, images, shockwaves, pdfs and drop down menus only. Also, sites with dynamic programming language like ASP is not recommended. It is always recommended to have the major sites in HTML coding only.
These are some basic and interesting facts on search engine optimization. To know about the SEO tips for beginners, click here.