SEO or Search Engine Optimization is extremely important these days. It makes your online presence in the world wide web. It is a procedure for maximum number of visitors to a particular website. It helps in maximum revenue generation by converting the leads. It ensures that the ranking of the site is high in the search engine result page (SERP). It is iterative in nature. Its dynamic nature makes it unique. Here are some of the basics of Search Engine Optimization.
1. Search Engine Optimization Definition
Search Engine Optimization is abbreviated as SEO. It affects the maximum visibility of a page or a site in various search engines. It helps to drive more organic traffic to the site. It is a marketing strategy. It helps to establish the online presence of the website in the worldwide web.
2. SEO Ranking Factors
There are major factors to help a website rank in search engines. These are quality content, html coding, link building and social media marketing. Content needs to be framed with properly researched keywords. Content must be unique, genuine and appealing to attract visitors. Also, content must be informative. Link building is yet another important step. You need to optimize the inbound and outbound links. Lastly, marketing in social media is another process highly important for search engine optimization.
3. Stages of SEO
SEO mainly comprises two stages. These are On-site optimization and Off-site optimization. On-site optimization is the necessary changes to do in the site to make the ranking better. It involves maintaining proper keyword density, content readability, heading and subhead tags and many more. While off-site optimization is defined as the procedure, which utilizes sources outside your own site. It includes advertising, link building, promotion, internet marketing and social media marketing.
4. Importance of SEO
Search Engine Optimization has a lot of importance. It helps to drive more organic traffic to your business. It ensures that the website gets better visibility in SERPs. It builds a brand. It converts leads to sales. This generates greater revenue. And, finally it helps your website to get established in various search engines.
5. What isn’t Recommended in SEO?
There are a few things not recommended in SEO. The site must not contain only images, flashes, shock-waves and pdf files. Sites with password protected pages are also not recommended at all.
These are some Search Engine Optimization tips for beginners. Follow these tips. Make your website stand amidst the crowd globally.