Over the years, e-commerce has experienced many of the same changes and improvements. Just as the first computers were room-sized monoliths that ran on ticker tape. Now, they have been reduced to supercomputers. These can fit in the palm of your hand. The e-commerce technologies have also made the transition. Right from sluggish and clumsy models, we have streamlined, user-friendly and efficient models. Here are the ways in which e-Commerce technologies in 2016 and in previous years have been transformed.
1. Ease of Use
This feature is among the most important one for users. Whether you’re running a small business or a digital empire, the ideal payment gateway must be user-friendly. The best contemporary solutions feature as few steps as possible. This has become a growing expectation among customers. The fewer the clicks required, the larger the user base is likely to be.
2. Simple Interface of the E-commerce Technologies
Earlier e-commerce technologies resembled the earliest websites featuring convoluted information and cluttered menus. New online retail platforms take a fresh approach. Displays are clean and simple, easy to navigate and pleasantly designed with bold colors and contemporary designs. According to current research, this feature may have little bearing on content. But, it has a massive impact on customer satisfaction, particularly as C2B e-commerce continues to grow.
3. Superior Speed
Of course, one of the most important e-commerce trends in 2016 is the speed at which online stores operate. Regardless of the industry, customers are overwhelmingly attracted to the convenience and efficiency of cutting edge technologies. Transferring and processing funds in a timely manner and providing receipts and confirmation with a quick turnaround are vital to earning customer loyalty in the 21st century.
4. Reliable Security – One of the Keys
Heightened security is one of the key e-commerce trends in 2016. It is a major factor for many online shoppers. Older platforms got on lower level security features. The current platforms ensure customer information, financial data and transmitted funds are essential. Fully secure online shopping can make or break any retail company. This is because, improved and strengthened payment gateways ensure that customers’ credit card information is protected to deter fraud and identity theft.
5. Multi-Channel Marketing
Among the most rapidly evolving e-commerce technologies trends in 2016, multi-channel marketing has forever changed the way that consumers do their online shopping. Marketing 10 or even 15 years ago still relied heavily on traditional advertising, stores and reaching new consumers with some savvy, informed research and strategies. By focusing on specific keywords, search terms and more, online stores have figured out to reach customers intuitively. With SEO (search engine optimization) and PPC (pay-per-click), a mom & pop store can find ways to compete with retail giants with just the right plan and road map for success.
Online businesses have evolved dramatically over the years. e-commerce technologies and trends in 2016 have seen improvements in speed, interface, security and ease of use, which have translated into exciting changes in the industry. Keep an eye on the leading platforms. It looks like the best is yet to come.
AUTHOR BIO: Amy Trotter is a freelance technology and media writer with a diverse background in business and e-commerce solutions. When she’s not identifying the latest market trend or predicting the next global economic development, she enjoys sailing, well-written political thrillers and a good scotch. She currently resides in Los Angeles, California.