Yes it’s true that with the advent of digitalization, the domain of marketing has undergone a huge metamorphosis in its various domains. The traditional forms of marketing, which was once the most popular marketing strategy for the business owners and entrepreneurs are now losing their popularity to a huge extent. And, this is all because of the growing popularity of social media marketing. It’s true that social media marketing has a lot of advantages. But, there are certain major drawbacks of social media marketing, which help to still keep the various forms of traditional marketing like pamphlets designs, leaflet flyers design, brochure design very much in the market and competition. So, let’s learn about the major disadvantages of using social media marketing. The entrepreneurs and the working executives must be aware about the various facets of the several types of marketing so that they can make use of the various forms appropriately.
1. Difficult to Control
This is one of the most important drawbacks of using social media marketing. It’s true that when you’re using a social media to promote your products and services, you definitely enhance the reach. But, this adds to the concern that your social account get vulnerable to comments and feedback on an open forum. And, any negative feedback on you social media account can have a huge impact or your brand reputation. It often becomes quite a hassle to keep track of everything. And, thus, it’s said that with social media marketing, it becomes difficult to have a control o your strategy and technique.
2. Vulnerable to Embarrassments
Thanks to the extensive use of social media these days that the brands are at extensive risks to embarrassments. A small mistake in posting in social media accounts, especially a small mistake in hashtags in Twitter or Instagram or Facebook can create a lot of misunderstandings. The brands are at a huge potential to negative publicity and embarrassments with the growth of social media marketing.
3. Negative Comments and Feedback
Social media accounts of the various brands and business houses have given the permission to the social media users to post whatever they wish. This means that there is a 50-50 probability of receiving both glowing reviews and negative reviews as well about your products and services. Also, at times the negative comments are received from the dissatisfied employees within the organization. And, this pose a huge threat to the progress of the company and endangers the identity of the brand extensively.
4. Investment of Time
It’s easy to create a social media account. It hardly takes 5 minutes. However, it takes a lot of time to maintain the social interaction with the users. Also, it takes a huge effort and time to maintain an interactive online presence all throughout. It becomes important that you monitor your social network with utmost care and intelligence to respond to the questions, react to the feedback and keep people updated about the latest updates of your business. It needs a lot of time and skills to do this task on a regular basis.
5. Result Analysis
Though other forms of digital marketing like email marketing, when done through MailChimp, the response of the customers can be very easily tracked. Thus, there’s a scope of analyzing the output of making use of this marketing strategy. You can understand the lead generation process and act accordingly. While, in case of social media marketing you have not much scope to assess the effectiveness of your marketing campaign or strategy. It sometimes becomes difficult to understand if the time and effort devoted is really effective. Thus, business houses looking for immediate results through marketing strategies will definitely not prefer social media marketing as their only tool of promotion.
Thus, these are some of the essential disadvantages of using social media marketing. It’s true that social media marketing has a lot of advantages as well. However, it’s very important that people are aware about the various facts of this marketing strategy to streamline their marketing tactics to steer the business to growth and progress.